7 Toolkits for Safety Practitioners: Attitude Change Techniques beyond Train–Nag–Enforce
A 'how-to' book to reduce resistance and drive safety engagement
For Mgmt. & Safety practitioners who:
- Encounter prevalent complacency and disengagement among employees
- Achieve only temporary compliance from employees and desire long term commitment
- Observe diminishing returns from Training, Advising, Monitoring and Enforcement (TAME)
- Seek tools that reflect how people think and act
Overview of 7 Toolkits – the ‘Pulling’ approach
| Pushing approach | Pulling approach |
|---|---|
| Use logic (i.e. rely on facts and figures) | Use emotions (i.e. create compelling experience and tell Launchpad stories) |
| Tell them (i.e. instructions and orders) | Ask them (i.e. involvement and choices) |
| Extrinsic motivation (i.e. punishment and rewards) | Intrinsic motivation (i.e. purpose and recognition) |
| Rely on formal structure (i.e. top down hierarchy) | Rely on informal structure (i.e. social influence) |
In this book you will learn:
- The 3 factors that drive unsafe behaviours
- The core components of safety excellence
- Why people become complacent and resist change
- How to build intrinsic motivation
- Limitations of business case and facts to drive change
- Limitations of punishment and rewards
- 7 change techniques based on psychology
People problems require People-centred tools.
